Subaru Australia History and Motorsport
Subaru is driven by innovation. In everything we do, we strive to anticipate the needs of our customers and put them first. We’ve asked “what if?” for 60 years.
Subaru asked in 1996 “What if you combined the capabilities of a four-wheel drive with the practicality and comfort of a station wagon?” This is how the Sport Utility Vehicle came to be. The Subaru Outback was the first family SUV to be popular in Australia. It is still one of Australia’s most loved and awarded SUVs.
Subaru’s engineers strive to improve the safety of every model. This is why Subaru has received the highest ANCAP rating.
They asked in 2014 “What if there was another set of eyes watching the road?” and the result was EyeSight(r), a technology award-winning system that uses cameras facing forward to scan the road for hazards.
Our Motorsport team then asked, “What if, breaking with tradition, we named Molly Taylor the first female Motorsport Driver?” This thinking was rewarded in 2016 when Molly Taylor became the only female to win the Australian Rally Championship.
Our engineers then built on this “what if?” thinking with next-generation tech. Subaru’s new innovative driver-focus tech, the Driver Monitoring System, personalizes the driving experience and delivers convenience and safety.
The innovation continues each year, as shown by the new 2021 Subaru Forester Hybrid AWD & Subaru XV Hybrid AWD – designed with a self-charging e-Boxer electric engine and an innovative petrol engine.
Subaru has had a remarkable 60-year history of innovation. We will continue to ask “what if?” for the next 60 years and beyond
Subaru: A Brief History
Subaru is known for offering intelligently designed and highly capable vehicles. Subaru entered the automotive industry in 1954 but not until 1968 that America experienced the innovative engineering of the Japanese company. Subaru 360, the first Subaru sold in America, was marketed as cheap and ugly. But it featured the kind of engineering Subaru is known for today.
In 1970, the Subaru Star was introduced. It was a much more attractive car than its predecessor, but it continued the Subaru tradition of offering customers practicality, value and functionality.
Subaru was unstoppable by the end of the 70s. The Japanese automaker received awards from American automotive media and saw extraordinary sales. Subaru introduced the 4WD Station Wagon to America during this period. This design and configuration is still available today.
Subaru was praised for its engineering prowess and design in the 1980s. The Subaru BRAT was the most fuel-efficient 4WD car available. The Subaru XT Coupe was the next model. The aerodynamic design of this model won a lot of praise.
Subaru Justy’s record-breaking performance at Bonneville Salt Flats is proof of Subaru’s mastery in the field. Subaru’s rally-spec Impreza was a three-time World Rally Champion in a Row by the 1990s.
Subaru’s most famous model arrived in 1996. Subaru Outback, a Sports Utility Wagon and the first in the automobile industry of its type was introduced in 1996. The Subaru Forester won awards in the SUV market.
Subaru has grown stronger than ever in the new millennium. In 2001, the Subaru Baja became America’s favourite off-road vehicle. By the automaker’s 50th anniversary in 2008, Subaru would be recognized for its brilliant Boxer (horizontally opposed) engine design. The all-new Subaru Legacy was introduced a year later. That same year, the IIHS awarded every Subaru model the Top Safety Pick.
Subaru continues to make safe, practical, and high-performance vehicles, such as the Boxer engine, and Symmetrical all-wheel drive system. Subaru is the vehicle of choice for Americans, whether they are on a daily commute to work or going off-road.
Subaru Australia’s 50-Year Editions: Celebrating an Excellence Legacy
Subaru Australia is celebrating 50 years of providing outstanding vehicles on the Australian market. This milestone marks a significant achievement. Subaru has introduced the much-anticipated “50 Years Editions”, across its entire lineup, to celebrate this historic occasion.
These special editions are not only a tribute to Subaru’s rich heritage but also offer customers discerning buyers an exclusive and unmatched ownership experience.
The 50 Years Editions
The 50 Years Editions include some of Subaru’s most loved models including the Outback, Forester and Subaru XV. Also included are the Impreza and Subaru WRX.
Subaru has developed vehicles for five decades. Each model reflects the spirit of that development.
Subaru Outback: 50-Year Edition
The Subaru Outback 50 Years Edition is a combination of rugged versatility and refined style. This SUV features unique 18-inch wheels, exclusive badges, and sleek exterior accents in black.
Inside, you will find premium leather seats that are stitched in stylish blue, reflecting the exclusivity of 50 Years Editions.
The Outback 50 Years Edition features Subaru’s legendary Symmetrical all-wheel drive and the latest safety technologies to ensure a confident driving experience on any terrain.
Subaru Forester: 50 Years Edition
The Subaru Forester 50-Year Edition is a testament to Subaru’s unwavering dedication to safety, comfort, and versatility. The Forester 50 Years Edition is characterized by its 18-inch alloys, black accents and exclusive badges.
The interior features luxurious black leather with blue stitching to create a sophisticated, inviting environment. This special edition is equipped with Subaru’s EyeSight(r), Driver Assist System and legendary Forester capabilities. It offers a driving experience like no other.
Subaru XV: 50 Year Edition
The Subaru XV50 Years Edition was designed to handle both urban and off-road terrains with equal finesse. The striking 17-inch alloy wheels in black and the unique badging give it a bold, distinctive look.
The interior is a combination of black and blue, which creates an air of luxury. Subaru’s Symmetrical All-Wheel Drive system, X-Mode and cutting-edge infotainment systems ensure a thrilling, connected driving experience.
Subaru Impreza: 50 Years Edition
Subaru Impreza 50 Years Edition is the perfect marriage of dependability and performance. The special emblems and sleek black highlights on the 17-inch alloy wheels make a statement.
The Interior of the Impreza 50 Years Edition is stylish and comfortable, with beautiful stitching in blue on black leather. The Impreza 50 Years Edition is a thrill-seeking driving experience, with Subaru’s legendary Boxer Engine, Symmetrical All-Wheel Drive and cutting-edge security systems.
Subaru WRX: 50-Year Edition
Subaru’s WRX 50 Years edition is the pinnacle in terms of performance and racing history. The WRX 50 Years Edition is a head-turner wherever it goes with its 18-inch alloys, black accents, and unique badging.
Inside the driver-focused interior, black leather seats with blue stitching create a luxurious and sporty atmosphere. The WRX 50 Years Edition will provide a thrilling driving experience with Subaru’s renowned Symmetrical all-wheel drive, high-performance suspension and powerful turbocharged engine.
Subaru’s Legacy of Excellence Subaru Timeline 50 Years
Subaru Australia is celebrating 50 years of excellence in the automotive sector. This milestone has prompted us to reflect on the amazing journey of this esteemed company.
Subaru’s humble beginnings in 1968 have evolved into Australia’s most trusted and cherished car manufacturer, pushing the limits of innovation, safety and performance.
Subaru has a long history of introducing revolutionary technologies which have changed the face of the automotive industry. Subaru has always been committed to its customers’ well-being. The introduction of Symmetrical all-wheel drive, with its exceptional stability and traction and EyeSight Driver Assist, which improves road safety are two examples.
Subaru’s commitment towards environmental sustainability can be seen in the lineup of its vehicles. Subaru’s commitment to environmental sustainability is evident in its lineup of vehicles.
Subaru Australia is celebrating this historic occasion by hosting several events throughout the year. Subaru enthusiasts as well as the community are invited to join in on the celebrations.
Subaru engages its loyal customers in a variety of ways, from exclusive gatherings to engaging displays. It shares the joy and excitement of 50 years with them.
